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<title>The Stage 1 blog</title>
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<description>Buying signals, warm intros and Inversion Selling for services firms. By Kevin French.</description>
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<item><title>Stage 1 gets sharper the longer you run it</title><link>https://getstage1.com/blog/stage-1-gets-sharper-the-longer-you-run-it/</link><guid>https://getstage1.com/blog/stage-1-gets-sharper-the-longer-you-run-it/</guid><pubDate>Mon, 05 Oct 2026 13:00:00 GMT</pubDate><category>Product</category><description>Every signal in Stage 1 starts from a default weight. Then your own reply rates move it. Here's how the Board learns which signals work for your firm.</description></item>
<item><title>Your first Board in two minutes</title><link>https://getstage1.com/blog/your-first-board-in-two-minutes/</link><guid>https://getstage1.com/blog/your-first-board-in-two-minutes/</guid><pubDate>Sat, 03 Oct 2026 13:00:00 GMT</pubDate><category>Product</category><description>What happens in the two minutes after you sign up for Stage 1. Work email, confirm your company, and your first Board of ranked accounts builds itself.</description></item>
<item><title>Warm paths in Stage 1</title><link>https://getstage1.com/blog/warm-paths-in-stage-1/</link><guid>https://getstage1.com/blog/warm-paths-in-stage-1/</guid><pubDate>Fri, 02 Oct 2026 13:00:00 GMT</pubDate><category>Product</category><description>Stage 1 looks for a warm path to every buyer before it drafts a cold note. How it finds intro paths in your network and drafts the ask to forward.</description></item>
<item><title>Inside the Brain. How Stage 1 learns your business</title><link>https://getstage1.com/blog/inside-the-brain-how-stage-1-learns-your-business/</link><guid>https://getstage1.com/blog/inside-the-brain-how-stage-1-learns-your-business/</guid><pubDate>Thu, 01 Oct 2026 13:00:00 GMT</pubDate><category>Product</category><description>The Brain is how Stage 1 learns what your firm sells and how it talks, from your website and documents, so its research and drafts sound like you.</description></item>
<item><title>How Stage 1 ranks accounts on the Board</title><link>https://getstage1.com/blog/how-stage-1-ranks-accounts-on-the-board/</link><guid>https://getstage1.com/blog/how-stage-1-ranks-accounts-on-the-board/</guid><pubDate>Wed, 30 Sep 2026 13:00:00 GMT</pubDate><category>Product</category><description>How the Stage 1 Board ranks your target accounts. Ten signals, weighted by strength, stacked at the account and faded with age so fresh activity rises.</description></item>
<item><title>Introducing Stage 1</title><link>https://getstage1.com/blog/introducing-stage-1/</link><guid>https://getstage1.com/blog/introducing-stage-1/</guid><pubDate>Tue, 29 Sep 2026 13:00:00 GMT</pubDate><category>Product</category><description>Stage 1 watches your target accounts for ten buying signals, finds warm intro paths, and drafts openers your team approves before they go out.</description></item>
<item><title>Teaching the method to a new seller</title><link>https://getstage1.com/blog/teaching-the-method-to-a-new-seller/</link><guid>https://getstage1.com/blog/teaching-the-method-to-a-new-seller/</guid><pubDate>Mon, 28 Sep 2026 13:00:00 GMT</pubDate><category>Method</category><description>How to teach Inversion Selling to a new seller in their first weeks. Start with research, coach the guess, and let real buyer corrections do the teaching.</description></item>
<item><title>The same signal means different things by industry</title><link>https://getstage1.com/blog/the-same-signal-means-different-things-by-industry/</link><guid>https://getstage1.com/blog/the-same-signal-means-different-things-by-industry/</guid><pubDate>Sat, 26 Sep 2026 13:00:00 GMT</pubDate><category>Signals</category><description>A new CIO, a hiring spree or a funding round can mean opposite things in different industries. How to read a signal in the context of the business.</description></item>
<item><title>Selling to a board</title><link>https://getstage1.com/blog/selling-to-a-board/</link><guid>https://getstage1.com/blog/selling-to-a-board/</guid><pubDate>Fri, 25 Sep 2026 13:00:00 GMT</pubDate><category>Buyers</category><description>You rarely sell to a board directly, but boards decide big services spend. What directors own, what they ignore and how to write for the boardroom.</description></item>
<item><title>Selling to insurance brokers</title><link>https://getstage1.com/blog/selling-to-insurance-brokers/</link><guid>https://getstage1.com/blog/selling-to-insurance-brokers/</guid><pubDate>Thu, 24 Sep 2026 13:00:00 GMT</pubDate><category>Industries</category><description>How services firms sell to insurance brokers. Who buys, the pressure of constant acquisitions, the signals that matter most and an example opener.</description></item>
<item><title>Objections that are really questions</title><link>https://getstage1.com/blog/objections-that-are-really-questions/</link><guid>https://getstage1.com/blog/objections-that-are-really-questions/</guid><pubDate>Wed, 23 Sep 2026 13:00:00 GMT</pubDate><category>Replies</category><description>Many objections in a reply are questions in disguise. How to hear what the buyer is really asking, the reply to send, and what not to say back.</description></item>
<item><title>Lessons from scaling a services sales team</title><link>https://getstage1.com/blog/lessons-from-scaling-a-services-sales-team/</link><guid>https://getstage1.com/blog/lessons-from-scaling-a-services-sales-team/</guid><pubDate>Tue, 22 Sep 2026 13:00:00 GMT</pubDate><category>Leadership</category><description>Scaling a services sales team breaks things a small team hides. Hard lessons on hiring, territory, research habits and keeping quality as you grow.</description></item>
<item><title>What a healthy Stage 1 looks like on one page</title><link>https://getstage1.com/blog/what-a-healthy-stage-1-looks-like-on-one-page/</link><guid>https://getstage1.com/blog/what-a-healthy-stage-1-looks-like-on-one-page/</guid><pubDate>Mon, 21 Sep 2026 13:00:00 GMT</pubDate><category>Pipeline</category><description>A healthy Stage 1 pipeline fits on one page. What goes on it, what to leave off and how to read it in five minutes every Monday.</description></item>
<item><title>Interim leaders and how to approach them</title><link>https://getstage1.com/blog/interim-leaders-and-how-to-approach-them/</link><guid>https://getstage1.com/blog/interim-leaders-and-how-to-approach-them/</guid><pubDate>Sat, 19 Sep 2026 13:00:00 GMT</pubDate><category>Signals</category><description>An interim leader isn't a new-leader signal in the usual sense. What an interim title tells you, what they can buy and how to open with them.</description></item>
<item><title>Inversion Selling in renewals and expansion</title><link>https://getstage1.com/blog/inversion-selling-in-renewals-and-expansion/</link><guid>https://getstage1.com/blog/inversion-selling-in-renewals-and-expansion/</guid><pubDate>Fri, 18 Sep 2026 13:00:00 GMT</pubDate><category>Method</category><description>Renewals go stale when sellers assume they know the client. How to use research and a Hypothesis Opening to renew and expand existing work.</description></item>
<item><title>Selling to aerospace and defense suppliers</title><link>https://getstage1.com/blog/selling-to-aerospace-and-defense-suppliers/</link><guid>https://getstage1.com/blog/selling-to-aerospace-and-defense-suppliers/</guid><pubDate>Thu, 17 Sep 2026 13:00:00 GMT</pubDate><category>Industries</category><description>How services firms sell to aerospace and defense suppliers. Who buys, the pressures they carry, the signals that matter and an example opener.</description></item>
<item><title>Intros inside a client's own company</title><link>https://getstage1.com/blog/intros-inside-a-clients-own-company/</link><guid>https://getstage1.com/blog/intros-inside-a-clients-own-company/</guid><pubDate>Wed, 16 Sep 2026 13:00:00 GMT</pubDate><category>Warm intros</category><description>Your best warm intro is often inside a company you already serve. How to ask a happy client to open a door to another division, and what to send.</description></item>
<item><title>The opener that gets corrected wins</title><link>https://getstage1.com/blog/the-opener-that-gets-corrected-wins/</link><guid>https://getstage1.com/blog/the-opener-that-gets-corrected-wins/</guid><pubDate>Tue, 15 Sep 2026 13:00:00 GMT</pubDate><category>Method</category><description>The best cold opener isn't the one that's right. It's the one that's easy to correct. Here's why a wrong guess gets senior buyers talking.</description></item>
<item><title>A week of warm outreach, start to finish</title><link>https://getstage1.com/blog/a-week-of-warm-outreach-start-to-finish/</link><guid>https://getstage1.com/blog/a-week-of-warm-outreach-start-to-finish/</guid><pubDate>Mon, 14 Sep 2026 13:00:00 GMT</pubDate><category>Warm intros</category><description>A day-by-day walk through one week of warm outreach for a services seller, from picking accounts on Monday to following up on intros by Friday.</description></item>
<item><title>Executive departures that open doors</title><link>https://getstage1.com/blog/executive-departures-that-open-doors/</link><guid>https://getstage1.com/blog/executive-departures-that-open-doors/</guid><pubDate>Fri, 11 Sep 2026 13:00:00 GMT</pubDate><category>Signals</category><description>An executive leaving can open an account as wide as a new hire arriving. Which departures matter, what to watch next and how to open.</description></item>
<item><title>Pipeline hygiene once a week</title><link>https://getstage1.com/blog/pipeline-hygiene-once-a-week/</link><guid>https://getstage1.com/blog/pipeline-hygiene-once-a-week/</guid><pubDate>Thu, 10 Sep 2026 13:00:00 GMT</pubDate><category>Pipeline</category><description>Pipeline hygiene works best as a short weekly habit, not a quarterly cleanup. A 30-minute routine for services sellers that keeps it honest.</description></item>
<item><title>Exit readiness and pipeline quality</title><link>https://getstage1.com/blog/exit-readiness-and-pipeline-quality/</link><guid>https://getstage1.com/blog/exit-readiness-and-pipeline-quality/</guid><pubDate>Wed, 09 Sep 2026 13:00:00 GMT</pubDate><category>Leadership</category><description>Buyers of services firms look hard at pipeline quality, not just revenue. What they check, what makes a pipeline credible and what to fix.</description></item>
<item><title>Inversion Selling for account managers</title><link>https://getstage1.com/blog/inversion-selling-for-account-managers/</link><guid>https://getstage1.com/blog/inversion-selling-for-account-managers/</guid><pubDate>Tue, 08 Sep 2026 13:00:00 GMT</pubDate><category>Method</category><description>Account managers can use Inversion Selling to find expansion work inside existing clients. How research and hypotheses work with a logo.</description></item>
<item><title>The account that went quiet</title><link>https://getstage1.com/blog/the-account-that-went-quiet/</link><guid>https://getstage1.com/blog/the-account-that-went-quiet/</guid><pubDate>Mon, 07 Sep 2026 13:00:00 GMT</pubDate><category>Signals</category><description>When a busy account stops producing signals, the silence means something. Here's how to read a quiet account, when to wait and when to write anyway.</description></item>
<item><title>The CRO's first 30 days</title><link>https://getstage1.com/blog/the-cros-first-30-days/</link><guid>https://getstage1.com/blog/the-cros-first-30-days/</guid><pubDate>Sat, 05 Sep 2026 13:00:00 GMT</pubDate><category>Leadership</category><description>A new CRO at a services firm should spend the first 30 days listening to deals, not rewriting the plan. What to look at and what to leave.</description></item>
<item><title>Selling to chemicals and materials companies</title><link>https://getstage1.com/blog/selling-to-chemicals-and-materials-companies/</link><guid>https://getstage1.com/blog/selling-to-chemicals-and-materials-companies/</guid><pubDate>Fri, 04 Sep 2026 13:00:00 GMT</pubDate><category>Industries</category><description>Chemicals and materials companies buy services when cycles turn and portfolios get reshaped. Who buys, which signals matter and how to open.</description></item>
<item><title>Selling to a chief customer officer</title><link>https://getstage1.com/blog/selling-to-a-chief-customer-officer/</link><guid>https://getstage1.com/blog/selling-to-a-chief-customer-officer/</guid><pubDate>Thu, 03 Sep 2026 13:00:00 GMT</pubDate><category>Buyers</category><description>A chief customer officer buys services when retention slips and the data is scattered. What they own, what they ignore and how to open.</description></item>
<item><title>How to use a case study after the reply</title><link>https://getstage1.com/blog/how-to-use-a-case-study-after-the-reply/</link><guid>https://getstage1.com/blog/how-to-use-a-case-study-after-the-reply/</guid><pubDate>Wed, 02 Sep 2026 13:00:00 GMT</pubDate><category>Method</category><description>A case study works once the buyer has named their problem. How to pick the right one after a reply, cut it to fit and send it so it moves.</description></item>
<item><title>AI SDRs and the services sale</title><link>https://getstage1.com/blog/ai-sdrs-and-the-services-sale/</link><guid>https://getstage1.com/blog/ai-sdrs-and-the-services-sale/</guid><pubDate>Tue, 01 Sep 2026 13:00:00 GMT</pubDate><category>Leadership</category><description>AI SDRs promise endless outbound at low cost. Here's why that model breaks for services deals and where AI belongs in a senior, committee sale.</description></item>
<item><title>Turning a no into a later</title><link>https://getstage1.com/blog/turning-a-no-into-a-later/</link><guid>https://getstage1.com/blog/turning-a-no-into-a-later/</guid><pubDate>Mon, 31 Aug 2026 13:00:00 GMT</pubDate><category>Replies</category><description>A no from a senior buyer is usually a no for now. Here's how to read it, the short reply that keeps the door open and what not to do when you hear it.</description></item>
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