Selling to a CTO
What a CTO owns, what they're measured on, the signals that make one ready to buy services, and how to open a conversation they'll actually answer.
3 min readPosts on buyers for services firms selling $50K to $500K engagements.
What a CTO owns, what they're measured on, the signals that make one ready to buy services, and how to open a conversation they'll actually answer.
3 min readWhat a CIO owns, what they're measured on, what they ignore and which signals matter. Plus an example opener that gets a CIO to reply.
4 min read