| Who's moving |
| What it ranks | Accounts, every signal rolled up across the committee | People | People | Accounts | People | Accounts | Relationships, not buying signals |
| Where signals come from | 46 signals in ten families. LinkedIn posts, jobs and new seats. Champions and connections changing jobs. Funding, acquisitions, mergers, IPOs, layoffs, data breaches and new facilities. Public filings like 10-Ks, 10-Qs and 8-Ks, read for margin pressure, cost programs, modernization and new risk factors. News articles. Company newsrooms and official X accounts. Public tenders. Events. Engagement with competitor pages and posts | LinkedIn activity, hiring, tech stack | LinkedIn activity, site visitors, hiring | 50+ sources, site visitors | LinkedIn engagement, hiring, funding, acquisitions, public tenders, events | Site visitors, product usage, hiring, news | Job changes, funding |
| The way in |
| Warm intro paths | Finds people you know on every committee member and asks for the intro | Not offered | Not offered | Not offered | Not offered | Through a Swarm integration | Core product, but it doesn't send |
| The whole buying committee | Buyer, champion and technical lead, threaded together | Not stated | Finds decision-makers | Finds several contacts | Not stated | Not stated | Not stated |
| The words |
| How the first message is written | A hypothesis from 3x3 research the buyer can correct | AI, opens on their activity | AI, in your voice | AI draft for review | Doesn't write messages | AI from research | Templated intro request |
| A named sales method behind it | Inversion Selling | None | None | None | None | None | None |
| You approve what goes out | Every account | Every lead | Every message, or autopilot | Every play | Swipe to accept each lead | Every sequence | Not applicable |
| The follow-through |
| Sends from your accounts | LinkedIn and email | LinkedIn and email | Doesn't send. Hands leads to Lemlist, Instantly and others | LinkedIn and email | LinkedIn and email | Email, LinkedIn requests | Doesn't send |
| Replies | Sorted, answer drafted, intro replies tracked, through to the booked meeting | Handles follow-up | Unified inbox, drafted replies | Shared inbox | Not offered | Stops the sequence | Not offered |
| Fit |
| Built for | Services firms selling $50K to $500K engagements | Agencies, consultants, founders | SaaS teams and agencies | Early-stage teams | B2B SaaS, 50 to 500 people | SDR and AE teams | Sales teams, recruiters, investors |
| Starts at | $79 a month, work emails included | $99 a month | $149 to $199 a month | $49 a month, on credits | €99 a month, on credits | $20 a seat, on credits | $99 a month |