Selling to utilities
How to sell services to utilities. Who buys, the regulatory and grid pressures they face, the signals that matter most and an example opener.
3 min read
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Tagged buyers Page 2
Every post tagged buyers.
Selling to logistics companies
How to sell services to logistics companies. Who buys, the margin and systems pressure they face, the signals worth watching and an example opener.
3 min readSelling to a COO
How to sell services to a COO. What they own, what they're measured on, what they ignore, the signals that matter and an opener that gets read.
3 min readSelling to manufacturers
How to sell services to manufacturers. Who buys, the pressures on plant and IT leaders, the signals that matter most, and an example opener.
3 min readSelling to a CFO
What a CFO owns, how they're measured, the signals that make one open to outside help, and how a services seller should open the conversation.
3 min readSelling to a CTO
What a CTO owns, what they're measured on, the signals that make one ready to buy services, and how to open a conversation they'll actually answer.
3 min readSelling to a CIO
What a CIO owns, what they're measured on, what they ignore and which signals matter. Plus an example opener that gets a CIO to reply.
4 min read