Blog

Tagged case studies

Every post tagged case studies.

MethodSeptember 2, 2026

How to use a case study after the reply

A case study works once the buyer has named their problem. How to pick the right one after a reply, cut it to fit and send it so it moves.

3 min read

Buyers20 posts Industries38 posts Leadership37 posts Method50 posts Pipeline40 posts Product7 posts Replies21 posts Signals82 posts Warm intros32 posts

Latest

MethodNovember 29, 2025

The case against the case study in a first message

A case study in a first message answers a question the buyer hasn't asked. Here's why it backfires with senior buyers and where proof belongs instead.

3 min read