Selling to companies in a turnaround
How to sell services to a company in a turnaround, who holds the power, what they'll fund and what they won't, and a first note that fits the pressure.
3 min read
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Tagged cfo
Every post tagged cfo.
Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
Latest
Margin pressure is a buying signal
When margins get squeezed, someone inside is told to fix it and buys outside help. Here's how to spot margin pressure in public filings and act on it.
4 min readWriting for the CFO
How to write a Hypothesis Opening a CFO will read, built on their own filings and the numbers they answer for, with no ROI claims or buzzwords.
3 min readSelling to a CFO
What a CFO owns, how they're measured, the signals that make one open to outside help, and how a services seller should open the conversation.
3 min readWhat a new CFO means for your services pipeline
A new CFO changes how every services deal at an account gets judged. Here's what the signal means, when it opens a door and how to reach out.
4 min read