Intros inside a client's own company
Your best warm intro is often inside a company you already serve. How to ask a happy client to open a door to another division, and what to send.
3 min read
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Tagged champions
Every post tagged champions.
Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
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Following your champion to a new company
A former champion landing at a new company is the warmest signal in services sales. Here's when to reach out, what to say and what to leave out.
3 min readWriting for the champion, not the buyer
The champion sells your work inside the company. Here's how to write openers and follow-ups that give them the words to carry the case up.
3 min readContent that sells services
Content sells services when a champion can forward it to their boss and it makes their case. Here's what to write, who it's for and what to skip.
3 min read