Hypotheses for cybersecurity services
How to write a misery hypothesis when you sell cybersecurity services, without fear tactics. Where to look, what to guess and an example opener.
3 min read
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New CISO, new priorities
A new CISO reviews every control, vendor and gap in the first months, and that review becomes funded work. Here's how to show up early.
3 min readAfter a breach, the fix is bigger than the incident
A disclosed breach starts a security program that runs for years. Here's how a services firm reads the signal without chasing the ambulance.
3 min readSelling to a CISO
A CISO owns risk they can never fully remove and gets pitched constantly. Here's what they're measured on, which signals matter and how to open.
3 min read