Freshness rules in Stage 1
A filing stays a reason to write for a year, a personal hook for 120 days, a company event for 30. How Stage 1 decides when news is too old to open with.
3 min readEvery post tagged doors.
A filing stays a reason to write for a year, a personal hook for 120 days, a company event for 30. How Stage 1 decides when news is too old to open with.
3 min readStage 1 sends to the person with the best door at each account first. The rest wait about two weeks, and an answer from the account stops them.
2 min readBefore Stage 1 drafts a word, it picks how you earn the open with each person. Research, a relationship, your firm's history, or no send at all.
3 min read