Selling to a CMO
What a CMO owns, what they're measured on, which signals matter and how a services firm should open with a hypothesis instead of another agency pitch.
3 min read
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Tagged marketing
Every post tagged marketing.
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Content that sells services
Content sells services when a champion can forward it to their boss and it makes their case. Here's what to write, who it's for and what to skip.
3 min readWhen to hire marketing in a services firm
A services firm should hire marketing once sellers have a working motion to support. Here's how to tell when you're ready and who to hire first.
3 min readSales and marketing in a 50-person firm
A 50-person services firm needs one revenue plan, a narrow target list and marketing that feeds named accounts. Here's how to set up sales and marketing.
3 min read