Stage 1

When they say we're in the middle of a reorg

A reorg reply sounds like a closed door, but it often opens one. What the buyer is telling you, how to answer, and how to stay close until the dust settles.

Kevin French
· 3 min read

"We're in the middle of a reorg, so the timing isn't great." It reads like a polite no. Most sellers file it under later and move on.

That's a mistake. A reorg is one of the few moments when budgets, owners and priorities all move at once. The buyer just told you the ground is shifting. That's worth a better answer than "Understood, I'll check back in six months."

What the reply usually means

Sometimes it's a genuine pause. Nobody knows who owns what, and no one will sign anything until the new chart is final.

Often it means the person writing back isn't sure they'll own the problem next month. They don't want to start something they might hand off.

And sometimes it's cover. The reorg is real, but it's a convenient reason to close an email they weren't going to act on anyway.

Each version calls for the same first move. Find out what's changing and who's likely to own your problem when it's done.

Don't treat it as a no

The worst reply is a long nurture sequence. Monthly check-ins and newsletter links tell the buyer you weren't listening.

The second worst is pushing anyway. "Reorgs are actually a great time to bring in outside help" is true, but it sounds tone-deaf to someone who might be losing their team.

Respect the disruption. Then ask one question that helps you both.

The reply to send

Acknowledge it, keep the problem in view, and ask about ownership.

Thanks for the honest answer, and I can imagine the last few weeks have been a lot. One question so I don't bother the wrong person later. When the dust settles, will the claims modernization stay with your team, or is it likely to move somewhere else? Either way, I'll stay out of your inbox until you're through it.

That reply credits their situation. It names the work, so the problem stays alive. And it asks something they can answer in a line.

If the work stays with them, you've got a future conversation and a reason to come back. If it moves, they'll often tell you where, and sometimes to whom.

What a reorg changes for you

Reorgs redraw the map. New leaders arrive with mandates. Programs get merged, killed or handed to someone with fresh budget. Teams that were stretched get cut further, and the work doesn't disappear.

That creates real openings. A newly combined function often needs help integrating processes and systems. A leader who inherits a stalled program wants a quick, credible plan. And the people who move often carry their problems with them.

Watch for the announcements that follow. New titles on LinkedIn, an 8-K naming an officer change, or job posts for roles that didn't exist before. The officer change post covers how to read those.

Coming back at the right time

Don't set a reminder for six months. Set one for the moment something changes. A new leader named. A new team announced. A job post under the new structure.

When it happens, write back on the original thread so they see the history. Lead with the change, not the calendar.

Saw the new structure went out and that claims now sits under Priya's group. Last time we spoke you mentioned the modernization was waiting on the reorg. My guess is it's back on the table with a tighter timeline than before. Is that accurate, or did it change shape in the move?

That's a new hypothesis built on a new signal. It earns the reply.

The point

A reorg reply isn't a closed door. It's a buyer telling you the map is about to be redrawn. Ask who'll own the problem, step back with grace, and come back when the new owner is named. For more on the timing side of this, see interim leaders and how to approach them and turning a no into a later.

See which of your accounts are moving.

Stage 1 reads your site, finds accounts that fit and checks their filings and news. Your first Board in about two minutes. Free for 14 days, no credit card.