Constructs per door in Stage 1

A note to a former colleague and a cold note to a stranger are different messages. Test them against each other and you learn nothing. Worse, a winning cold recipe can push out the note that works best with people who already know you.

Stage 1 keeps them apart. Each door has its own constructs and its own champion.

What a construct is

A construct is a recipe for a first message. Which parts go in, in what order, what kind of hook, how the hypothesis is put, how it ends and how long it runs. Every opener Stage 1 drafts comes from one, and the message is tagged with it so the results can be traced back.

A door is how you earn the open with one person. Cold doors use research, like a filing or a fresh event. Warm doors use a relationship, like a former buyer or a former colleague. Stage 1 picks the door before it writes a word, and the door picks which set of constructs the draft comes from.

One lane per door

Every door draws from its own lane. Hypothesis Outreach and The Trigger share the cold lane, where the Hypothesis Opening is the champion and recipes like Their words back and Usefully wrong are in testing. The Referral, The Former Buyer, Former Colleague, the Warm note and the rest each have a lane of their own.

Constructs only compete inside their lane. When a construct beats its champion, the old champion in that lane is retired. Nothing in any other lane moves. A sharper cold recipe can't knock out the note you send to someone you sat next to for five years.

The pipeline runs once a day, lane by lane. One champion, up to two in testing, the rest queued. A challenger needs at least 100 sends before it can be promoted or retired on its record. It's promoted when it beats the champion with 95 percent confidence and retired when it loses with the same confidence. After 300 sends with no clear answer, it's retired. Success is a positive reply or a booked meeting, not a reply of any kind.

There's a guardrail too. Once a construct has 50 sends, it's paused if its opt-outs run at double the usual rate. And if a lane ever loses its champion, the built-in recipe for that door takes the seat back.

Where you see it

Open Insights and go to Constructs. The filter above the board switches between doors, with a count of the constructs in each that haven't been retired. Pick a door and you see its champion, what's in testing and what's waiting.

You can write your own. Tap Write a construct, pick the door, set the parts in order, the exit and the length, then say how to write it in a sentence or two. A construct your firm writes tests only on your own sends.

Why it matters for services

A services seller works more warm doors than most. Former buyers who moved companies. Colleagues from past engagements. Accounts your firm served before you joined. Those notes carry most of the pipeline at a firm selling $200K engagements, and they're the ones a generic test would wreck first.

The Former Colleague recipe ends with the words Right or wrong. The Former Buyer recipe opens with the work you did together. A cold test would never pick either of those shapes, and it shouldn't have the chance. Each door learns from the people it was built for.

For how the rest of the learning works, see Stage 1 gets sharper the longer you run it. For the cold recipe that started it all, see lead with a hypothesis, not a pitch.

The point

Your warm notes and your cold notes each get a fair test against their own kind. A win in one door stays in that door.

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