News and newsrooms in Stage 1

Most companies announce what they're about to buy. They do it in a press release, a headline or a post from the corporate account. The trouble is that nobody on a sales team reads fifty newsrooms a day.

News on every run

Stage 1 reads the news for every account you watch on all four daily runs. It searches a global news index for headlines that name the company, eight accounts to a search. The first read of a new account covers the last month. After that, each run covers the last two days, so a story that broke between runs still gets caught.

Only English-language headlines that carry the company's name are kept. A story that mentions the company in paragraph nine doesn't count.

The company's own newsroom

Once a week, Stage 1 reads each account's homepage to find its newsroom or blog feed and its official X account. It takes both from links on the page, so nothing is guessed.

The newsroom feed is read every run. The first read covers a month, then the last two days. A signal from there says so, with From their newsroom in front of the headline.

X, inside a cap

Where Stage 1's X access is on, the official X account is read every run too. It asks only for posts since the last read, ten at most, with no reposts or replies, and each workspace has a daily cap. Those signals start with On X.

How a headline becomes a signal

Each headline is checked against a set of rules, in order. RFPs and tenders, breaches, missed launches, layoffs, restructurings, guidance cuts, regulatory actions, deals, IPOs, financings, funding rounds, capability centers, new facilities, executive moves, stalled AI pilots, AI commitments, migrations, speaking slots and product launches. The first rule that matches a family your plays watch wins.

A headline that names one of the big integrators, or a competitor from your Brain, is read differently. A lawsuit or a terminated contract becomes Dispute with a vendor. A signed or renewed contract becomes Incumbent integrator named.

Headlines that match no rule can still count if they carry a pressure phrase, a tool you replace or a topic you listen for, all drawn from your Brain and your plays.

On the account, a news signal reads like this.

In the news, "Brightwater Logistics names new chief information officer to lead platform overhaul"

Where to find it

News signals sit in each account's timeline on the Board, with a Source button that opens the article inside Stage 1. During setup, news and newsrooms are read before filings, so a new Board starts filling within minutes.

Why it matters for a services seller

News is where a services need goes public. A carve-out puts the separation on a deadline. A new facility needs systems before it opens. A breach comes with a remediation plan the board wants dated. Each one is a reason to write, and each one goes stale fast.

Reading every run turns the news from background noise into a short list of reasons to reach out this week. See an acquisition announcement is a services signal and when the news names the incumbent integrator.

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