Stop means stop, on every channel

When someone tells you to stop, you stop. On every channel, at once, for good. A services firm lives on referrals and reputation, and one buyer who got three more emails after saying no can cost you more than a quarter of pipeline.

Stage 1 keeps one opt-out list per workspace and checks it before anything goes out.

Who goes on the list

Three ways in.

Someone replies and asks you to stop. Stage 1 reads every reply and labels it, and stop is one of the labels. Their email and their LinkedIn profile go on the list, and anything scheduled for them is cancelled.

You add someone yourself. Under Settings, Opt-outs, type an email address, a whole domain like @company.com, or a LinkedIn profile link. Anything scheduled for them is cancelled the moment you add it.

You pass on an account as already a customer. When Stage 1 knows the company's domain, that domain goes on the list. Customers never get prospected again.

Each entry shows who, why and when it was added.

What the list does

Before every send, Stage 1 checks the person against the list. That covers invites, LinkedIn messages and emails. It covers the ask to a mutual connection too. If the person on the buying committee has opted out, Stage 1 won't ask anyone to introduce you to them.

When you approve an account, anyone who opted out is left out of the threading, and their name shows as opted out on the account. If everyone Stage 1 found at an account has opted out, it won't thread the account at all and tells you so.

A domain entry catches every email address at that company.

Every email carries a stop line

Each email Stage 1 sends ends with the same plain line, then your firm's name.

If this isn't relevant, reply "stop" and I won't write again.

No link to click, no preference center. They reply with one word, Stage 1 reads it as a stop, and they're on the list.

Where you find it

Settings, then Opt-outs. Anyone on the team can add an entry. Only the workspace owner can remove one. If you clear the example data to start with your own company, the opt-out list stays.

Insights shows your opt-out rate next to invites accepted, so you can see it move. A message construct that draws opt-outs at double the usual rate gets paused, and Insights shows why.

Why it matters for services

Your market is small. A firm that sells $200K data programs to regional insurers might have a few hundred real buyers in its whole market. They talk to each other. They sit on the same councils and go to the same dinners.

A stop is information, not an insult. It might mean wrong person, wrong time or wrong message, and what unsubscribe requests teach you is worth a read on that. But it's never a reason to keep going.

Honoring it fast is part of being a firm buyers trust before they've met you. That's the whole idea behind trust is the product.

The list is checked every time, and nobody on it hears from you again.