What to do when they say you're wrong
When a buyer says your hypothesis is wrong, the next note decides everything. How to take the correction, ask the right question and earn the meeting.
3 min read
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Turning a correction into a meeting
When a senior buyer corrects your hypothesis, you're one reply away from a meeting. How to answer a correction so it turns into a real conversation.
3 min readHow to be usefully wrong
Why a specific wrong guess about a buyer's problem gets more real replies than a vague right one, and how to write a hypothesis worth correcting.
3 min read