Introductions at conferences
How to turn a conference into warm introductions to buyers by asking the people you already know to make a short in-person or written intro.
3 min read
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Tagged events
Every post tagged events.
Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
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Speaking slots tell you what a leader is selling inside
When a buyer takes the stage at a conference, the talk is a pitch for their internal agenda. How to read a speaking slot and write to it.
3 min readEvent attendance as a buying signal
When a buyer says they're going to an event, they've told you what they're learning about. How to read event attendance and what to send.
3 min readEvent pipeline that survives the event
Event pipeline dies the week after the event if the work starts late. Here's how to pick targets early and turn hallway talks into deals.
3 min read