The same signal means different things by industry
A new CIO, a hiring spree or a funding round can mean opposite things in different industries. How to read a signal in the context of the business.
3 min read
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Tagged industries
Every post tagged industries.
Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
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Selling to insurance brokers
How services firms sell to insurance brokers. Who buys, the pressure of constant acquisitions, the signals that matter most and an example opener.
3 min readSelling to aerospace and defense suppliers
How services firms sell to aerospace and defense suppliers. Who buys, the pressures they carry, the signals that matter and an example opener.
3 min readSelling to chemicals and materials companies
Chemicals and materials companies buy services when cycles turn and portfolios get reshaped. Who buys, which signals matter and how to open.
3 min readSelling to food and beverage companies
Food and beverage companies buy services when margins, plants or retailer demands force change. Here's who buys, what pressures they face and how to open.
3 min readSelling to real estate companies
How services firms sell into real estate companies, from REITs to operators, who buys, the pressures on them and the signals and opener that fit.
3 min readSelling to construction and engineering firms
How to sell services into construction and engineering firms, who buys, the margin and project pressures they face, and the signals that matter.
3 min readSelling to companies with a new parent
How to sell services into a company that was just acquired, who really decides after the deal, and the signals and opener that fit the moment.
3 min readSelling to UK companies from the US
How a US services firm sells into UK companies, from who buys and what they distrust to the public records and signals that matter there.
3 min readSelling to Canadian companies from the US
How a US services firm sells into Canadian companies, from who buys and what pressures they face to the signals that matter and an example opener.
3 min readSelling to fast-growing mid-market companies
Fast-growing mid-market companies outgrow their systems, teams and processes at once. Who buys services there, what breaks first, and how to open.
3 min readSelling to companies in a turnaround
How to sell services to a company in a turnaround, who holds the power, what they'll fund and what they won't, and a first note that fits the pressure.
3 min readSelling to companies after an IPO
How to sell services into a newly public company, who holds the budget after listing, which signals matter most, and an opener that fits.
3 min readSelling to family-owned companies
How to sell services to family-owned companies, who really decides, what they care about beyond profit, the signals that matter and an example opener.
3 min readSelling to professional services firms
How to sell services into law, accounting and consulting firms, who decides in a partnership, the pressures on them, the signals to watch and an opener.
3 min readSelling to fintechs
How services firms sell into fintechs, who signs, the pressures they carry from regulators and bank partners, the signals that matter and a sample opener.
3 min readSelling to asset managers
Asset managers face fee pressure and aging operating platforms. Who buys services there, which signals show up first, and how to open the conversation.
3 min readSelling to energy companies
How services firms sell into energy companies, from who signs to the pressures driving spend and the signals that show up first in filings.
3 min read