Selling to automotive suppliers
How services firms sell into automotive suppliers. Who buys, the cost and program pressure they face, the signals that matter and an opener.
3 min read
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Selling to travel and hospitality companies
How services firms sell into travel and hospitality. Who buys, the pressures on their systems and margins, the signals to watch and an example opener.
3 min readSelling to media companies
How services firms sell into media companies. Who buys, the pressure on their revenue models, the signals that matter and an opener that lands.
3 min readSelling to telecom companies
How services firms sell into telecom operators. Who buys, the margin and legacy pressures they face, which signals matter and an example opener.
3 min readSelling to higher education
How services firms sell to colleges and universities, who really decides, what pressures campus leaders face and which buying signals matter most.
3 min readSelling to federal agencies as a small firm
How a small services firm wins federal work by reading the market early, partnering with primes and reaching program owners before the solicitation.
3 min readSelling to state and local government
State and local agencies buy through public tenders, but the deal takes shape long before the RFP. Here's who buys, what drives them and how to open.
3 min readSelling to private equity portfolio companies
PE portfolio companies buy services on the owner's clock, with an operating partner in the room. Here's who decides, what pressures them and how to open.
3 min readSelling to software companies
Software companies buy services when the roadmap outruns the team. Here's who buys, the pressures they face and the signals that show a window opening.
3 min readSelling to consumer brands
Consumer brands buy services around growth, retail partners and direct-to-consumer channels. Here's who buys, what pressures them and how to open.
3 min readSelling to retailers
Retailers buy services under thin margins and seasonal pressure. Here's who signs, which signals matter most, and how to open with a retail buyer.
3 min readSelling to utilities
How to sell services to utilities. Who buys, the regulatory and grid pressures they face, the signals that matter most and an example opener.
3 min readSelling to logistics companies
How to sell services to logistics companies. Who buys, the margin and systems pressure they face, the signals worth watching and an example opener.
3 min readSelling to manufacturers
How to sell services to manufacturers. Who buys, the pressures on plant and IT leaders, the signals that matter most, and an example opener.
3 min readSelling to life sciences companies
How services firms sell into pharma, biotech and medical device companies, who buys, the pressures they face, the signals to watch and an example opener.
3 min readSelling to health plans
How services firms sell into health plans and payers, who buys, the pressures on medical cost and member experience, which signals matter and an opener.
3 min readSelling to health systems
How services firms sell into hospital and health systems, who really buys, the pressures they face, which signals matter, and an opener that lands.
3 min readSelling to credit unions
How to sell services into credit unions. Who decides, the member and margin pressures they face, the signals that matter and an opener that fits.
3 min read