Warm intros for a new market
How to find warm intros when you enter a new industry or region where nobody knows your name, using adjacent ties, delivery teams and investors.
3 min read
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The intro that turns into a referral
An intro is a favor done once. A referral is a connector who sends buyers your way on their own. How to turn the first into the second, step by step.
3 min readSelling to telecom companies
How services firms sell into telecom operators. Who buys, the margin and legacy pressures they face, which signals matter and an example opener.
3 min readKeeping score without keeping score
Warm intros run on give and take, but a ledger kills them. Here's how to stay generous with your network and still know who's carried you.
3 min readThe warm intro is the most underused channel in services
Why services sellers should try a warm intro before any cold message, and how to write a short note a connector will forward without editing.
3 min read