Build a target account list that isn't a guess
Most target account lists are a guess dressed up as strategy. Here's how services firms build one from fit, evidence and live buying signals.
4 min read
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Cleaning a target list in an afternoon
A practical way to clean a services target list in one afternoon. Cut the wrong fits, sort the quiet from the live, and leave with a list you'll work.
3 min readPlan next year from the accounts, not the quota
Annual plans built backward from quota produce activity targets. Plans built from real accounts and their signals produce pipeline you can trust.
3 min read