When a buyer posts about a failed project
A leader who writes about a failed project is telling you the problem is still open. How to read that post and what to send, without pouncing.
3 min read
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Tagged topic signals
Every post tagged topic signals.
Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
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Reading what a buyer writes about
A buyer's own posts tell you what they're measured on and what worries them. How to read them for a hypothesis without crossing the line.
3 min readSpeaking slots tell you what a leader is selling inside
When a buyer takes the stage at a conference, the talk is a pitch for their internal agenda. How to read a speaking slot and write to it.
3 min readEvent attendance as a buying signal
When a buyer says they're going to an event, they've told you what they're learning about. How to read event attendance and what to send.
3 min readEvent pipeline that survives the event
Event pipeline dies the week after the event if the work starts late. Here's how to pick targets early and turn hallway talks into deals.
3 min read