Words that make you sound like a vendor
The words and phrases that make a services firm sound like one more vendor to a senior buyer, and what to write instead so you sound like a peer.
3 min read
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Writing in your firm's voice, not a template's
Why outreach templates make every services firm sound the same, and how to write openers that sound like your firm and the people in it.
3 min readShort is not the same as clear
Cutting words doesn't make an opener clear. Senior buyers need a specific problem named plainly, and that sometimes takes one more sentence, not one less.
3 min read