Selling to software companies
Software companies buy services when the roadmap outruns the team. Here's who buys, the pressures they face and the signals that show a window opening.
3 min read
Blog
Tagged buying signals Page 4
Every post tagged buying signals.
Private equity ownership changes the timing
When a private equity firm buys a company, services spending speeds up. Here's how the hold period changes when and how you should reach out.
3 min readHow to read a 10-K like a seller
The sections of a 10-K that reveal business pressure, platform bets and budget, and how a seller turns one line into a sharp first message.
4 min readSelling to consumer brands
Consumer brands buy services around growth, retail partners and direct-to-consumer channels. Here's who buys, what pressures them and how to open.
3 min readPost-merger integration and the first 100 days
The first 100 days after a deal closes are when integration plans meet reality. Here's what goes wrong, who feels it and how services sellers show up.
3 min readAn acquisition announcement is a services signal
An acquisition creates integration work on both sides before the deal even closes. Here's how a services seller should read the announcement and act.
3 min readSelling to retailers
Retailers buy services under thin margins and seasonal pressure. Here's who signs, which signals matter most, and how to open with a retail buyer.
3 min readBoard changes that move services budgets
A new director, a new committee or an activist seat can reset what a company spends on outside help. Here's how to read board changes as signals.
3 min readWhy a new CTO rewrites the vendor list
A new CTO reviews every vendor early and usually changes some. Why that happens, how to read the moment, and how to get there before the list is set.
3 min readWhen a job post names the platform you replace
A job post or 10-K that names the platform you migrate clients off isn't budget. It tells you who owns the platform and which work goes outside.
4 min readThe difference between a backfill and a new program
A backfill replaces someone who left. A new program builds something new. How to tell them apart in job posts and why it changes your outreach.
3 min readWhat a cluster of engineering job posts tells you
One engineering job post is noise. Several in the same weeks, around the same problem, tell you a decision has been made and a deadline is coming.
3 min readThe tech stack hiding in plain sight in job posts
Job posts name the platforms a company runs, the ones it's leaving and the ones it's moving to. Here's how to read them for a services opening.
3 min readLegacy systems in a 10-K are an invitation
When a company names its legacy systems as a risk in a 10-K, it's telling you where the work is. Here's how services sellers should read and act on it.
3 min readThe first 90 days of a new CIO are your window
A new CIO's first 90 days are the strongest window in services sales. Here's why it opens, how fast it closes, and what to send first.
3 min readWhy a cost program needs outside help
When a company announces a cost program, the people inside are too busy to run it. That's why it's one of the strongest signals a services seller can track.
3 min readSelling to health systems
How services firms sell into hospital and health systems, who really buys, the pressures they face, which signals matter, and an opener that lands.
3 min readLayoff news and the services seller
How services sellers should read layoff news at a target account, when it points to outside help, and how to reach out without looking like a vulture.
3 min read