Why compliments in openers backfire
A compliment in the first line of a cold note signals that a pitch is coming. Why senior buyers tune it out, and what to open with instead.
3 min read
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Personalization that isn't flattery
Real personalization is about the buyer's problem, not the buyer. How to tell the difference and write an opener that's specific without flattering.
3 min readOpeners senior buyers delete in two seconds
The first lines that get a cold note deleted by a senior buyer before the second sentence, why they fail, and what to write in their place.
3 min read