The opener that gets corrected wins
The best cold opener isn't the one that's right. It's the one that's easy to correct. Here's why a wrong guess gets senior buyers talking.
3 min read
Blog
Tagged senior buyers
Every post tagged senior buyers.
Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
Latest
Calls or messages for senior buyers
When to call a senior buyer and when to write, why the written message usually goes first, and how a call fits once the hypothesis has landed.
3 min readSubject lines for senior buyers
Senior buyers decide whether to open an email from the subject line alone. Write it like a colleague would, short, plain and about their world.
3 min readWhy quick question kills your email
The "quick question" subject line and opener became a cold email cliche. Here's why senior buyers ignore it and what to write in its place.
3 min readOpeners senior buyers delete in two seconds
The first lines that get a cold note deleted by a senior buyer before the second sentence, why they fail, and what to write in their place.
3 min read