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Why a new CTO rewrites the vendor list

A new CTO reviews every vendor early and usually changes some. Why that happens, how to read the moment, and how to get there before the list is set.

Kevin French
· 3 min read

A new CTO rewrites the vendor list since the old list belongs to someone else. Every vendor relationship carries the last leader's decisions, and a new leader has every reason to question them.

For a services firm on the outside, that's an opening. For a firm on the inside, it's a risk.

Why new CTOs review vendors

A new CTO walks in and inherits a stack of commitments. Platforms they didn't pick. Partners they didn't hire. Projects that are late or over budget, with contracts attached.

They're expected to have a plan in their first ninety days. That plan almost always includes "what we're keeping, what we're changing." Vendors are the easiest thing to change. People are hard to move. Platforms are expensive to replace. Services partners can be swapped in a quarter.

And new CTOs often bring their own trusted firms. If they worked well with a partner at their last company, they want that partner here. It's not personal. It's lower risk for them.

What the review looks like

The review usually starts quietly. The CTO asks for a list of every vendor and contract. They meet each major partner. They ask their team who's delivering and who isn't.

Then the decisions come. Some partners get kept. Some get put on notice. Some get replaced, often at the end of their current statement of work rather than mid-stream.

The window for an outside firm is between the start of the review and the first new contracts. That's usually somewhere in the first six months. After that, the list is set again, and it stays set for some time.

How to read the signal

The signal is the new leader in the buying seat. It's one of the strongest of the ten, right behind an active RFP.

It gets stronger when it stacks. A new CTO plus a line in the annual report about modernizing legacy systems. A new CTO plus a cluster of engineering job posts. A new CTO plus news that the company is under margin pressure. Each additional signal at the same account in the same weeks makes it more likely the vendor review leads to real change.

And it fades with time. A CTO in their first month is still listening. A CTO in their tenth month has made their choices.

The CTO is the economic buyer for technology services, but they don't decide alone. The CFO often has a say on big contracts, especially in a cost push. A VP of Engineering or head of platform is usually your champion. Write to them too.

An example opener

Say a mid-size software company names a new CTO who came from a larger competitor. The company has posted several platform roles, and its last quarterly report mentions plans to consolidate its cloud environments.

You started as CTO last month, and the quarterly report says the company plans to consolidate its cloud environments. New CTOs usually get asked for the platform plan in the first quarter, along with a view on which partners stay. My guess is the consolidation is behind where it was supposed to be, and the current partners are stretched across too many environments. Is that the situation, or is the bigger question something else?

The hypothesis isn't "you should replace your vendor." It's a guess about the problem the vendor review is trying to solve.

If you're the incumbent

If you're already working for the company, a new CTO is a risk. Don't wait for them to call you.

Ask for a meeting early. Bring a short, honest summary of what you've delivered, what's late and why, and what you'd change. A new CTO respects a partner who shows up with a candid view. They don't respect one who shows up with a capabilities deck.

And find out what they did at their last company. If they worked with a firm like yours, you'll know the comparison you're facing.

The moment matters more than the message. A new CTO in month one is listening. In month eight, they've already decided. The first 90 days of a new CIO covers the same window from the CIO side.

Watch for new technology leaders at your target accounts. When one starts, get your research done, write a real hypothesis, and reach them before the vendor list is rewritten without you.

See which of your accounts are moving.

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