Warm paths in Stage 1
Stage 1 looks for a warm path to every buyer before it drafts a cold note. How it finds intro paths in your network and drafts the ask to forward.
3 min read
Blog
Tagged linkedin
Every post tagged linkedin.
Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
Latest
Influencer engagement is the weakest signal
A buyer liking an industry voice's post tells you little alone. Why influencer engagement ranks last and when it earns a place in your research.
3 min readWhen a buyer posts about a failed project
A leader who writes about a failed project is telling you the problem is still open. How to read that post and what to send, without pouncing.
3 min readReading what a buyer writes about
A buyer's own posts tell you what they're measured on and what worries them. How to read them for a hypothesis without crossing the line.
3 min readLinkedIn Premium or Sales Navigator for warm paths
Which LinkedIn plan helps you find warm intro paths into target accounts. What Premium does, what Sales Navigator adds and how to pick.
3 min readWho follows your competitor's page and why it matters
When several people from one account follow a competitor's page in the same weeks, a vendor search may be starting. Here's how to read it.
3 min readCompetitor engagement without creeping people out
When a buyer engages with a competitor, it's a real signal. Here's how to use it without telling them you watched them like a hawk.
3 min readThe quiet signal in a LinkedIn job change
New CIOs are the loud job changes. Quiet ones, like a new title one level down or an internal promotion, often say more about where budget is going.
3 min readLinkedIn or email first
Whether to reach a buyer on LinkedIn or email first depends on where they show up and what you found. Here's how to choose and use both well.
3 min readLinkedIn connection notes that get accepted
A LinkedIn connection note gets accepted when it gives one specific reason and asks for nothing. Here's how to write one senior buyers accept.
3 min readSecond-degree connections are a pipeline
Your second-degree LinkedIn connections are a pipeline you already own. Here's how to find the right ones, pick the best path and ask for the intro.
3 min readMapping who you know at a target account
Before any cold note, map who you and your team already know at a target account. Here's a simple way to find the warm paths hiding in your network.
3 min read