Warm paths in Stage 1
Stage 1 looks for a warm path to every buyer before it drafts a cold note. How it finds intro paths in your network and drafts the ask to forward.
3 min readEvery post tagged outreach.
Stage 1 looks for a warm path to every buyer before it drafts a cold note. How it finds intro paths in your network and drafts the ask to forward.
3 min readA day-by-day walk through one week of warm outreach for a services seller, from picking accounts on Monday to following up on intros by Friday.
3 min readWhen to call a senior buyer and when to write, why the written message usually goes first, and how a call fits once the hypothesis has landed.
3 min readWhy every outbound note to a senior buyer needs a person to read and approve it before it goes, and what that person should check before hitting send.
3 min readThe intro ask that gets forwarded is short, written for the buyer, and takes the connector ten seconds. Here's how to write both notes.
4 min readWhen a buyer engages with a competitor, it's a real signal. Here's how to use it without telling them you watched them like a hawk.
3 min readA LinkedIn connection note gets accepted when it gives one specific reason and asks for nothing. Here's how to write one senior buyers accept.
3 min readHow to ask a former colleague for an intro to a buyer they know, how to restart a cold relationship first, and how to write the note they forward.
3 min read