Your delivery team knows more buyers than your sales team
Your engineers and architects know more future buyers than your sellers do. Here's how to find those paths and ask for intros without it getting awkward.
3 min read
Blog
Warm intros Page 2
Posts on warm intros for services firms selling $50K to $500K engagements.
Intros through alumni networks
How to use school and former-employer alumni networks for warm intros to senior buyers, and how to ask without sounding like you're cashing in.
3 min readMake it easy to say no
Connectors say yes more often when saying no costs them nothing. Here's how to write an intro ask with a clean exit that still gets forwarded.
3 min readKeeping score without keeping score
Warm intros run on give and take, but a ledger kills them. Here's how to stay generous with your network and still know who's carried you.
3 min readHow to thank a connector
A connector who makes an intro for you is spending their own credibility. Here's how to thank them so they're glad they did it and would do it again.
3 min readWhen not to ask for an intro
A warm intro spends someone else's trust. Here's when asking does more harm than good, and when going direct or waiting is the better move.
3 min readThe warm intro is the most underused channel in services
Why services sellers should try a warm intro before any cold message, and how to write a short note a connector will forward without editing.
3 min readAsking a partner firm for an intro
Software vendors and other services firms can open doors at accounts you want. How to ask a partner for an intro so they say yes and come back for more.
3 min readAsking an investor or board member for an intro
Investors and board members can open doors at senior levels if you ask well. How to pick the target, write the ask and protect their reputation.
3 min readAsking a former colleague for an intro
How to ask a former colleague for an intro to a buyer they know, how to restart a cold relationship first, and how to write the note they forward.
3 min readAsking a client for an intro
How to ask a happy client for an introduction to a target buyer, when to make the ask, and how to write a note they can forward in one click.
3 min readThe forwardable note, line by line
A warm intro lives or dies on the note your connector forwards. Here's how to write that note line by line so it's easy to send and easy to answer.
3 min readSecond-degree connections are a pipeline
Your second-degree LinkedIn connections are a pipeline you already own. Here's how to find the right ones, pick the best path and ask for the intro.
3 min readMapping who you know at a target account
Before any cold note, map who you and your team already know at a target account. Here's a simple way to find the warm paths hiding in your network.
3 min read