Intros when you're the new firm in town
How a new or unknown services firm gets warm introductions when nobody knows its name yet, by borrowing the trust its people already earned.
3 min read
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Tagged networking
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Buyers20 postsIndustries38 postsLeadership37 postsMethod50 postsPipeline40 postsProduct6 postsReplies21 postsSignals57 postsWarm intros32 posts
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Introductions at conferences
How to turn a conference into warm introductions to buyers by asking the people you already know to make a short in-person or written intro.
3 min readReconnecting with a dormant contact
How to reach back out to someone you haven't talked to in years without it feeling transactional, and when a dormant contact can open a door.
3 min readWarm intros into private equity portfolios
How to find warm paths into private equity portfolio companies through operating partners, boards and fellow portfolio executives, and what to ask.
3 min readFollowing up on an intro that went quiet
The connector said yes, the intro went out, and nothing happened. How to follow up without burning the buyer or the person who vouched for you.
3 min readDouble opt-in intros done right
A double opt-in intro asks the buyer before connecting you. Done right, it protects your connector and gets you a warmer first meeting.
3 min readWeak ties are where intros come from
Your closest contacts rarely know your next buyer. The intros that open big services deals come from people you know only a little.
3 min readLinkedIn Premium or Sales Navigator for warm paths
Which LinkedIn plan helps you find warm intro paths into target accounts. What Premium does, what Sales Navigator adds and how to pick.
3 min readBuilding a network before you need it
Warm intros only work if the network exists before you need it. Here's how a services seller builds one steadily without it becoming a transaction.
3 min readIntros through alumni networks
How to use school and former-employer alumni networks for warm intros to senior buyers, and how to ask without sounding like you're cashing in.
3 min readHow to thank a connector
A connector who makes an intro for you is spending their own credibility. Here's how to thank them so they're glad they did it and would do it again.
3 min readWhen not to ask for an intro
A warm intro spends someone else's trust. Here's when asking does more harm than good, and when going direct or waiting is the better move.
3 min readAsking a partner firm for an intro
Software vendors and other services firms can open doors at accounts you want. How to ask a partner for an intro so they say yes and come back for more.
3 min readAsking an investor or board member for an intro
Investors and board members can open doors at senior levels if you ask well. How to pick the target, write the ask and protect their reputation.
3 min readAsking a former colleague for an intro
How to ask a former colleague for an intro to a buyer they know, how to restart a cold relationship first, and how to write the note they forward.
3 min readAsking a client for an intro
How to ask a happy client for an introduction to a target buyer, when to make the ask, and how to write a note they can forward in one click.
3 min readThe forwardable note, line by line
A warm intro lives or dies on the note your connector forwards. Here's how to write that note line by line so it's easy to send and easy to answer.
3 min readSecond-degree connections are a pipeline
Your second-degree LinkedIn connections are a pipeline you already own. Here's how to find the right ones, pick the best path and ask for the intro.
3 min read